Why I stopped teaching software

You can have a great course idea and still build the wrong business.

If you're building an online course business, knowing how to create the course isn't the same as having evidence that it's the right one to build.

I'm creating a course that helps you find the evidence to decide what's worth building, what needs to change, and what to focus on next.

I'll invite a limited number of course creators into the first beta at no financial cost.

Join the waiting list if you'd like to be considered.

By joining the waiting list, you agree to receive emails about the beta and related course updates. You can unsubscribe at any time.

Are you building the right thing?

Maybe you have a course idea, but you're not sure whether people actually want it. Or maybe you've already started building or selling — but the results aren't giving you a clear answer about what's working, or you keep changing your offer, website or marketing without knowing if you're fixing the real problem.

This course is designed to help you step back and answer the questions that should drive your next decision:

Is this worth building?
What evidence do I actually have?
What should I focus on next?

The goal isn't to give you more things to do. It's to help you decide what deserves your attention.

Build it. Change it. Or stop pursuing it and use what you learned to find a better direction.

How the beta works

I'm keeping the first beta group intentionally small, with no financial cost to participate. If you're invited, you'll get access to the course and keep it after the beta ends.

In return, I'm asking for your participation — not every lesson, but enough real use to give me candid feedback: what helped, what was unclear, and what could be better. If the course genuinely helps you, I may also ask whether you'd be willing to provide a testimonial.

Why join the waiting list?

Only a limited number of people will be invited into the first beta. Joining the waiting list gives you the chance to be considered — it doesn't obligate you to participate, and it doesn't guarantee a place.

Once the beta group is filled, the waiting list will close. If you're building an online course business and want clearer evidence about what deserves your attention next, join below.

Ready to stop guessing what deserves your attention?