VIDEO WORK CASE STUDY
Video Production & Editing for Online Cooking Course
Project Overview
Global Vegetarian is an online cooking education platform built on Kajabi, focused on plant-based cuisine inspired by international flavours. The Spice-Inspired Kitchen 2022 course required high-quality video content that felt authentic, instructional, and visually engaging — without losing the warmth and simplicity of a home-kitchen experience. Landing Page with samples.
The Challenge
The client needed a complete video solution — from filming to final delivery — that would:
- Clearly demonstrate cooking techniques and ingredients
- Maintain a consistent visual and audio quality across lessons
- Work seamlessly within Kajabi’s course structure
- Feel professional, but not overproduced or sterile
This meant balancing production quality with approachability.
My Role
I handled the entire video workflow end-to-end:
- On-site filming of all course content
- Multi-angle coverage for cooking demonstrations
- Lighting and framing optimized for food clarity
- Complete post-production in Adobe Premiere Pro
- Editing for pacing, clarity, and instructional flow
- Audio cleanup and consistency across all lessons
- Exporting and formatting videos specifically for Kajabi delivery
The Solution
The videos were edited to support learning first — clean cuts, logical sequencing, and clear visual emphasis on each cooking step. Transitions and timing were kept intentional, avoiding distractions while maintaining a natural, human energy.
Each lesson was delivered as a polished, standalone video while maintaining visual continuity across the entire course.
Results
- A cohesive, professional video library ready for Kajabi
- Improved learner experience through clear, well-paced instruction
- Content that supports repeat viewing and long-term course value
- A scalable video foundation that Global Vegetarian can build on for future courses
Tools Used
- Adobe Premiere Pro (editing, audio cleanup, colour correction)
- Professional video and audio capture equipment
- Kajabi (final hosting and course delivery)
3-videos Funnel
This funnel is based on Jeff Walker's Product Launch Formula strategy. The email sequence guides the visitors through three individual webpages released a few days apart. In each video Parkash guides viewers through a detailed video recipe. Video number thee has the third recipe and includes Parkash's. At the end is the CTA (call to action), the invitation to join Parkash for the 5-week journey.
If you'd like to see if we are a good match please click the button below to schedule a complimentary call.
1. YOUR FREE NO OBLIGATION SESSION
- Book your complimentary call with me.
- We will identify your needs and your priorities.
2. YOUR CUSTOMIZED PACKAGE
- I will customize one of our 3 main packages, or
- We may decide that a VA (Virtual Assistant) approach works better for your needs.
3. WORKFLOW & COMMUNICATION
- Once the work starts, you will receive regular updates.
- If VA option is selected, a detailed time-tracking of performed tasks will be also supplied.
So don't delay, start today with a free consultation. Even if we don't work together, you will benefit from the call.
BOOK A FREE CONSULTATION HERE
