Articles & Case Studies
I was finishing a Kajabi project for a client the other day, and it reminded me of something I believe quite strongly.
He had many years of experience in his industry and was well...
If this is the second, third, or fourth time you've redesigned your website this year, I want to stop you before you do it again.
Not because your website doesn't need work. It mi...
Several years ago, I built my first online course with a client called Spice Inspired Kitchen, an Indian vegetarian cooking course. Like most first-time course creators, we threw o...
"Most Kajabi creators don't fail at building their course. They fail at launching it — and not because the course wasn't good enough."
You've spent weeks — maybe months — creating...
Many people launching an online course focus entirely on the content.
They spend weeks recording videos. Building modules. Sequencing lessons.
Then they hit publish — and nothing...
Most people use the feature every day without thinking twice about where the name came from — phone pair. Headphones connect. Files move. We take it for granted.
But the real stor...
Storytelling is the engine behind attention, trust, and sales. People remember stories. People share stories. People buy because of stories.
You can have the best product, the bes...
I picked the images myself. That matters because this was not about fixing a bad selection. It was about working with material that had a purpose, but was never meant to live in th...
Embrace the Chaos
You get the raw, unapologetic, unforgettable work of Bráulio Amado.
A Portuguese designer based in New York, Amado has carved out a space where spontaneity, dis...
Past
Have you ever caught yourself staring out the window, replaying old conversations or imagining random scenarios?
You were probably daydreaming. And you're not alone.
A ma...
If you've ever thought about turning your knowledge into a business — maybe by teaching a course, offering coaching, or selling something digital like a PDF or a video series — you...
First impressions happen fast. When someone lands on your website, they decide whether to stay or leave within seconds. Visitors will likely move on if your site looks outdated, lo...
