Jacob Brothers Construction Promo Work Case Study

Jacob Bros. Construction wanted a powerful anniversary video to mark a decade of work, growth, and significant accomplishments. The story needed to feel authentic and inspiring — without turning into a long documentary. The final deliverable had to stay tight, clear, and engaging while showcasing ten years of projects, people, and culture.

Key goals

The Challenge

The most significant constraint was time: the video had to stay under four minutes. The available media included hundreds of old photos and B-roll clips with varying quality, formats, and relevance. The story also needed fresh footage to tie the past to the present, using clear interviews and visuals from current job sites.

My Role & Contributions

1. Script Collaboration

Worked closely with the Jacob Bros. team to refine a concise narrative that captured the company’s history, values, milestones, and future direction — without wasting a second of screen time.

2. Asset Review & Selection

Reviewed hundreds of archived photos and video clips, filtering everything down to the most usable and meaningful material. Organized all visual assets into a workable timeline to support the story.

3. New Video Production

Shot new material across active construction sites, including: In-progress work footage Interviews with key stakeholders Supporting shots to bridge old and new visuals

4. Professional Editing in Adobe Premiere Pro

Blended archival footage, new clips, motion-driven slides, and on-screen graphics to create a coherent, dynamic piece. Smoothed out inconsistent footage through colour correction, stabilization, and pacing.

5. Versioning for Approvals

Delivered multiple draft versions throughout the review cycle, making refinements based on team feedback until the video hit the exact tone and pacing they wanted.

6. Voice-Over Art Direction

Selected and guided a professional voice-over artist to match the company’s tone—confident, trustworthy, and forward-looking.

7. Final Delivery

Delivered the finished 3-minute 45-second anniversary video, optimized for internal events, presentations, and digital use.

Outcome

The final piece successfully distilled ten years of growth into a concise, emotionally resonant narrative. It showcased Jacob Bros.’ achievements without feeling rushed, combining old memories and new milestones into a polished, professional anniversary story.

A long-form “dense caption” for training

The video opens with an animated Jacob Bros Construction logo that resolves cleanly on-screen before cutting to exterior shots of large, multi-story commercial buildings under construction. These opening building shots show steel framing, concrete structural elements, crane equipment, scaffolding, and partially completed façades. Workers in high-visibility vests and hard hats move across the structure's levels, some guiding machinery while others perform tasks on elevated platforms. The footage shifts between wide shots of the entire construction site — showing tower cranes, support beams, and open skeletal floors — and medium shots focused on specific sections of the building where crews are assembling components.

Throughout the video, heavy machinery such as excavators, loaders, and cranes is shown in use, with close-up footage capturing hydraulic arms lifting materials, buckets scooping soil, and equipment operators maneuvering through active work zones. Safety fencing, cones, and temporary barriers surround various areas, emphasizing controlled access around the construction environment.

The edit alternates between construction scenes and interview segments. One interview shows a male construction professional wearing a white hard hat with the Jacob Bros logo and a bright orange safety vest, speaking directly to the camera while standing outdoors near large industrial equipment. Another interview features an older woman indoors, seated against a plain wall, speaking in a calm tone; another person is partially visible beside her.

Additional footage includes detailed shots of infrastructure work: workers levelling ground material, inspecting trenches, and coordinating tasks while traffic-control elements such as cones and barriers appear throughout. A close-up shows an excavator bucket lowering into loose soil, scraping and shaping the work area. Other scenes show workers walking through urban construction zones bordered by blue safety fencing, with buildings and storefronts visible behind them. Near the end, the video continues intercutting interviews with scenes of active construction on large-scale commercial structures, highlighting the combination of community voices, heavy equipment operation, and the progress of major building projects.