Proposal

THRIVE Sales Page Review & Proposal

Conversion-Focused Redesign for Central Sun LLC

What you’ll see in this review

Key conversion opportunities on the current THRIVE page
A recommended sales-page structure for clarity and flow
Two ways we could approach improving the page

Introduction

Thank you for the opportunity to review the THRIVE landing page.

After studying the current version, it is clear that the program itself carries depth and authority. The teachings, personal story, and spiritual framework have strong potential to resonate with the right audience.

However, the current page functions more like a long informational page rather than a structured conversion-focused sales experience.

The opportunity is not simply visual improvement. The real opportunity is to refine how the page:

communicates the transformation of the program
builds credibility and trust
guides visitors through a clear decision journey

The goal of this project is to create a premium, conversion-focused sales page that presents the THRIVE program with clarity and confidence.

About Me: Andre Somov — Insparion

My background combines design, web development, and online course platforms.

Experience

25+ years of professional graphic design experience
15+ years of web design and development
extensive experience with Kajabi websites and course platforms
work with entrepreneurs, course creators, and personal brands

My work focuses on clarity-driven design, where visual structure and storytelling work together to communicate value.

The goal is always the same:

Create pages that are clear, calm, and persuasive, allowing visitors to understand the offer and move toward purchasing with confidence.

Relevant Case Study

Playful Loving — Kajabi Brand and Website Work

Client: Viktoria Kalenteris
Brand: Playful Loving

The project involved improving the brand clarity and Kajabi website experience for a personal development brand.

Client Testimonial

"After hitting a roadblock of overwhelm while navigating my new Kajabi website platform, I sent out a call for help. Andre answered with a calm, respectful steadiness and clarity that immediately settled my website chaos and my request for an energetically lighter new logo. He captured all the details of my vision while offering insight I didn’t even know I needed."

— Viktoria Kalenteris, Playful Loving https://www.playfulloving.com

Project Scope Note: My work on the Playful Loving project included brand refinement, logo development, and improving the clarity and structure of the Kajabi website. The site has undergone additional changes since the completion of my work, so the current version may differ from the original design delivered during the project.

This project required the same qualities that are important for THRIVE:

calm, refined design
clear presentation of ideas
thoughtful structure
alignment with a spiritual brand tone

Initial Observations About the Current Page

The current page already contains meaningful content. The opportunity lies in how the content is structured and presented.

Several areas could benefit from refinement.

Hero Section

The hero section is the most important area of any sales page.

Opportunities include:

strengthening the headline hierarchy
clarifying the promise of the program
improving the visual focus of the section
ensuring the call-to-action stands out clearly

The goal is that a visitor immediately understands what the program offers and why it matters.

Page Flow and Narrative Structure

The page contains strong ideas but currently reads more like continuous content.

A high-performing sales page typically guides the visitor through a clear narrative journey.

This usually includes elements such as:

the problem or desire being addressed
the creator’s authority and credibility
the unique solution or framework
the transformation participants can expect
a clear explanation of what the program includes

The objective is to allow the visitor to move through the page with clarity and confidence.

Visual Hierarchy and Readability

The current page can benefit from improvements to:

section spacing
typography hierarchy
visual rhythm between sections
overall readability

Thoughtful visual structure keeps visitors engaged and encourages them to continue scrolling.

Trust and Credibility

Trust plays a significant role in online purchasing decisions.

Potential opportunities include strengthening:

authority presentation
social proof
credibility cues
reassurance around the purchase decision

These elements help visitors feel confident in the program.

Visual Design Direction

The redesign will maintain the spiritual tone of the brand while elevating the presentation to feel more refined and premium.

Design Goals

calm and elegant visual aesthetic
strong typography hierarchy
generous white space for readability
clear visual transitions between sections

The goal is a page that feels professional, intentional, and aligned with the elevated nature of the teachings.

Imagery and Visual Assets

Imagery should support the narrative of the page rather than act as decoration.

Possible improvements may include:

a more cohesive visual style
imagery aligned with the brand tone
subtle visual elements that guide the reader through the page

Visual clarity helps support the emotional tone of the program.

Mobile Optimization

A large portion of visitors will likely experience the page on mobile devices.

The redesign process will ensure:

headline readability on smaller screens
clear section spacing
easy-to-tap call-to-action buttons
overall visual clarity on mobile

Mobile optimization is a key component of conversion-focused design.

Possible Project Approaches

Depending on the scope and timeline you prefer, there are two possible ways to approach the project.

Option 1 — Conversion Review & Strategic Redesign Plan

Investment: $1,000

This option focuses on analyzing the current page and providing a clear roadmap for improving its ability to convert visitors into buyers.

Deliverables may include:

structured review of the existing page
recommended sales page structure
improvements to headline hierarchy
call-to-action placement strategy
visual layout recommendations
guidance for imagery and visual assets
mobile optimization recommendations

This option provides a clear blueprint for improving the page, which can then be implemented. You will receive a structured CRO review document outlining key findings and prioritized recommendations for improving the page’s ability to convert visitors into buyers.

Option 2 — Full Sales Page Redesign and Implementation

Investment range: $3,500 - $4,500*

This option includes the full design and implementation of a redesigned THRIVE sales page.

The process involves both conversion strategy and visual design refinement.

Possible elements include:

conversion-focused page structure
visual redesign and layout improvements
typography hierarchy and spacing
imagery and visual assets
Kajabi page implementation
mobile optimization

This process involves design iterations and collaboration to refine the final page. Typical timeline: approximately 4–5 weeks depending on collaboration and feedback cycles.

*Final cost depends on the number of custom visual assets and images created for the page.

Important Note Regarding Sales Results

While conversion optimization and thoughtful design can significantly improve how clearly a program communicates its value, no designer or consultant can ethically guarantee specific sales results. Purchasing decisions depend on many factors including:

audience alignment
marketing traffic quality
offer positioning
timing and external variables

The objective of this project is to create the best possible environment for conversion, allowing visitors to understand the value of the program and feel confident enrolling.

Next Steps

If this approach resonates, I would be happy to discuss the project further and explore which approach best fits your goals and timeline.

Thank you again for the opportunity to review the THRIVE page.

Andre Somov
Insparion
Design • Development • Kajabi Training
Book a complimentary call: https://insparion.mykajabi.com/schedule

Or email me at [email protected]