Kajabi UX + Product Experience for Sengo

You’re not building a course platform.

You’re building decision confidence for founders and investors.

Right now, the gap is not content.
It’s how users move, act, and progress.

That’s where I focus.

I design Kajabi systems that guide users from curiosity → clarity → action.

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What I see immediately

• Strong concept (AI + fundraising education)
• High cognitive load for users
• Likely drop-off between learning and execution
• No clear “progress path” driving momentum

You don’t need more features.

You need structured progression.

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What I would build

1. Structured User Journey

• Define clear paths: Founder vs Investor
• Map “first win” within first session
• Reduce friction between lessons and action

2. Product Flow Redesign

• Reorganize content into outcome-driven tracks
• Introduce staged access (not full unlock)
• Align offers with user maturity, not content volume

3. Behaviour-Driven Gamification

• Progress tied to real actions (not badges)
• Unlocks based on milestones (pitch readiness, deal understanding)
• Completion triggers tied to next-step offers

4. Kajabi + Custom Layer

• Extend Kajabi where needed (logic, UI tweaks)
• Keep system clean, scalable, maintainable

5. Tech Roadmap (Critical for you)

• What drives retention vs what looks good
• Where AI fits in user journey (not just as a feature)
• Clear build order for next 90 days

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How I approach this

Users don’t pay for education.

They pay for clarity and movement.

If your platform doesn’t move them forward fast, they disengage.

So the system must:

• Show progress
• Reduce decisions
• Create momentum

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Engagement and Pricing

This work needs continuity. Short bursts won’t move the needle.

Month 1: Trial for both parties (4 weeks) | $2,000

• Mutual fit period
• Full audit + initial fixes
• First version of user journey + quick wins
• You see how I think and execute

If there’s no traction, we stop. No lock-in.

Months 2–3: $2,000 / month

• Deep UX restructuring inside Kajabi
• Product flow redesign (founder vs investor paths)
• Behaviour-driven progression system
• First layer of gamification
• Initial tech roadmap in place

This is where the heavy lift happens.

Months 4–6:  $1,500 / month

• Refinement based on real user behaviour
• Expand gamification and triggers
• Optimize onboarding and retention
• Selective custom enhancements

Focus shifts from build → performance.

Ongoing (Month 7+):  ~$1,000 / month

• Continuous improvements
• Roadmap guidance
• Light implementation + testing
• System maintenance without overbuilding

You don’t need a full-time builder long term.

You need the right system, then controlled iteration.

If the first 4 weeks don’t show direction and progress, this isn’t the right fit.

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If you need someone to configure Kajabi, there are many options.

If you need someone to shape how users think, move, and convert inside Sengo — that’s where I work.