Presentation May 13
Home Page Wireframe
What this is
A structural blueprint of the home page — every section in its proposed order, every block of copy in its proposed position, every CTA in its proposed destination. It shows what goes where, why, and in what sequence a buyer encounters it. The 14 sections are labeled (01 HERO, 02 CORE PROBLEM, etc.) so you can give feedback by section number.
The look is intentionally low-fidelity: dashed borders, monospace labels, paper-textured background. That's deliberate. A wireframe should look unfinished — it signals "this is about structure and argument, not visual design yet," so feedback stays focused on the right layer.
What this isn't
- Not the final design. No real photography, no final logo, no production typography. Helvetica is a stand-in. Placeholder boxes (e.g. the right side of the hero) mark where real assets — your video, dashboard mockups, brand marks — will eventually go.
- Not the final copy. Headlines and body text are close, but not locked. They're written to demonstrate position and weight, not final wording. Expect a copy pass after the structure is approved.
- Not interactive. The buttons exist visually but most don't go anywhere yet; the video frame is a placeholder; the FAQ accordion opens and closes but doesn't yet contain the full audio.
- Not the checkout. Section 11 shows the price reveal on the home page; the actual Kajabi checkout (with payment fields) is a separate page that lives behind the Enter The Search Standard button.
What to give feedback on
In priority order:
- Order of the 14 sections — does the argument build correctly?
- Section 8 (The Phone) and Section 11 (Investment) — the page's two pivot points. Are they in the right place, and saying the right thing?
- Hero copy + the video's role — Section 1 sets the entire frame.
- FAQ ordering — questions are sequenced by buying psychology, not topic. See if that order matches how you'd actually answer them.
Don't sweat fonts, colors, exact spacing, or visual polish yet — those come after structure is locked.
View the Wireframe pageBrand Review
What this is
A strategic note on the existing brand mark — what it gets right, what works against it, and the recommended path forward. It's an argument, not a deliverable: the case for fine-tuning the current identity rather than rebranding from scratch. The note is structured in five labeled sections (01 The Mark As Delivered, 02 Why Fine-Tune, 03 What Stays / What Eases, 04 The Principle, 05 Why Not Start Over) so you can give feedback by section number.
The look is intentionally calm: cream paper, serif body, monospace metadata, no decoration. That visual restraint is itself the argument — premium institutions signal authority through omission, not surface. The note is written in the tone the brand should sound like once the recommendation is implemented.
What this isn't
- Not a new logo. No alternative mark is presented yet. The note is the case for why the existing mark should be quieted, not a redesign. Sketches and revisions come after the direction is approved.
- Not a full rebrand. The recommendation is explicitly the opposite — keep what's working (the phone, the bronze, the wordmark architecture, the tagline) and only soften what's borrowed from the high-ticket course aesthetic (metallic gradients, rim-light, beveled framing, decorative shield).
- Not the full visual system. This note covers the mark itself. Typography, color, photography, and layout patterns are separate decisions that follow from the same principle — they'll come once the direction on the mark is locked.
- Not final wording. The note's language is a draft. Tone is locked, exact phrasing is not.
What to give feedback on
In priority order:
- The core thesis — fine-tune, not rebrand. Do you buy the argument that the existing mark has equity worth preserving?
- The Keep list — are the four things flagged as worth keeping (analog phone, weathered bronze, "Search Standard" wordmark sequence, tagline rhythm) the right four?
- The Ease list — are the five things flagged as fighting the message (metallic gradients, heavy bevel, sunburst glow, decorative shield, compressed letterforms) the right targets?
- The principle — "adjust the tone, not the idea." Does that frame fit how you want the brand to evolve?
Don't sweat the visual treatment of the note itself — it's a writing exercise, not the new identity.
View the Brand Review page