Amazing Feature
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Project: Online course re-design
Platform: Kajabi
Website: sarah-wu.mykajabi.com/spanish-school-for-slps
Work Required: Online course re-design, including the home page, landing page, offers and check-out page.
Project: Website re-design and development
Platform: Shopify
Website: ca.momentumwatch.com/
Work Required: The company was moving into the e-commerce field. The old website created on the WordPress platform had to be re-designed from ground up, including new style and photography.
Project: Website design and development
Platform: WordPress
Website: locksandlashesinc.com
Work Required: Company didn't have a website or branding guidelines. New "look & feel" was developed. New photography was also needed. The website was created on the WordPress platform. SEO rules were developed based on the industry research.
Project: Online course design and development
Platform: Kajabi
Website: globalvegetarian.mykajabi.com
Work Required: Complete online course design, including all icons and illustrations, video editing, and Kajabi setup of landing pages, sales pages, forms, offers and check-out page.
Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product.
When you think Volvo, you might think safety. When you think Nike, you might think of Michael Jordan or “Just Do It.” When you think IBM, you might think “Big Blue.” The fact that you remember the brand name and have positive associations with that brand makes your product selection easier and enhances the value and satisfaction you get from the product.
Brand identity includes brand name, logo, positioning, brand associations, and brand personality. A good brand name gives a good first impression and evokes positive associations with the brand. A positioning statement tells, in one sentence, what business the company is in, what benefits it provides and why it is better than the competition. Imagine you’re in an elevator and you have 30 seconds to answer the question, “What business are you in?” Brand personality adds emotion, culture and myth to the brand identity.
Archetypes are personified symbols that allow the conscious mind to identify with, or access, subconscious desires, meanings and truths. Archetypes represent our aspirations, not just in a material sense, but in a more mystical or spiritual sense. Archetypes instill meaning into brands and are naturally genuine and authentic. Brand Solutions has been including brand archetypes as a part of all client work for over one year. Once we uncover their brand archetype through our brand archetype indicator test, clients immediately understand and love their brand archetype – now they know how their organization should act and behave.
