Kajabi Design and Development Case Study
Global Vegetarian: Spice Inspired Kitchen
The History
Global Vegetarian was born out of love for Indian vegetarian cuisine. The creator of all recipes, the nutritional information and recipe cook books is Parkash Bains.
The Challenge
Since this was a new venture, there was a need to develop the branding, and the "look and feel" of all elements to be used online as well as in print.
The Process
After Global Vegetarian logo was designed, the brand colours, the fonts as well as the branding guide followed.
Online Course
The online course was developed next under the name Spice Inspired Kitchen, Indian Cuisine 101 for Vegetarian Food Lovers. It needed its own "look and feel" including the design of logos and icons. This was followed by the design and development of of the course using Kajabi "products" feature. The course has 38 videos and 38 PDF downloadable documents in 6 modules.
Marketing
The next step was to plan and develop the marketing strategy, including email funnels and landing pages in Kajabi and social media presence.
3-videos Funnel
This funnel is based on Jeff Walker's Product Launch Formula strategy. The email sequence guides the visitors through three individual webpages released a few days apart. In each video Parkash guides viewers through a detailed video recipe. Video number thee has the third recipe and includes Parkash's. At the end is the CTA (call to action), the invitation to join Parkash for the 5-week journey.
Landing Pages samples
Landing Pages with free magnet and a contact info capture. (click the links below to see the live webpages).
2. Resource List: 17 Indian Spices You Need
3. Unlock The Secrets Behind Indian Spices I Use Every Single Day!
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