Articles & Case Studies

Why Experts Have the Most Confusing Kajabi Homepages (And How to Fix Yours in an Afternoon) blog website design website development Oct 08, 2026

The more you know about your subject, the harder it can be to explain it simply. That's a common problem for coaches and experts building a website, and it shows up most clearly on...

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Interest Isn't Demand: How to Validate Your Course Idea Before You Build It blog course development marketing website development Sep 23, 2026

Most course ideas don't start with research. They start with a feeling that builds slowly. You know a subject well, people keep asking you about it, and one day you catch yourself ...

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Can Your Homepage Be Your Sales Page? blog course development marketing Jul 23, 2026

I was finishing a Kajabi project for a client recently, and it reminded me of something I believe quite strongly.

He had many years of experience in his industry and was well know...

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Why You Keep Rebuilding Your Website blog design website design Jul 13, 2026

If you've redesigned your website two or three times this year and you're starting to think about doing it again, I'd ask you to hold off for a moment.

Your website may well need ...

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Stop Guessing: How to Know if Your Course Idea Is Worth Building blog marketing May 04, 2026

Several years ago I built my first online course with a client. It was called Spice Inspired Kitchen, an Indian vegetarian cooking course, and like most people doing this for the f...

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If You Skip These Before Launching, You'll Regret It Live blog kajabi Apr 15, 2026

When a Kajabi launch goes wrong, the course itself is rarely the problem. It's usually something small around it: a missing login link, a coupon that doesn't work, a thank-you page...

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How to Design an Online Course Website That Actually Converts blog kajabi Mar 11, 2026

A lot of people launching an online course put nearly all their effort into the content. They spend weeks recording videos, building modules and putting lessons in order, then they...

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The Chaos of Competing Standards blog history Dec 01, 2025

You probably use Bluetooth every day without thinking about it. Your phone pairs with your headphones, your car picks up your music, a file moves from one device to another. Very f...

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The Secret Behind Every Successful Brand: Why Storytelling Drives Marketing That Works blog history marketing Nov 27, 2025

Vincent van Gogh sold almost nothing while he was alive. Today his paintings are some of the most valuable in the world. The paintings didn't change. What changed is that people le...

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From Pieces to One Image: How I Combine Photoshop, ChatGPT, and Judgement blog design photoshop Nov 12, 2025

I picked the source images myself, which matters, because this wasn't about rescuing a bad selection. Each photo had something I wanted, whether a look, a pose or a moment, but non...

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Learn from Bráulio Amado’s Unfiltered Design Style blog typography website design Jul 02, 2025

Bráulio Amado is a Portuguese designer based in New York who runs a studio called Badbadbadbad. He designs for record labels, festivals, clubs and international media, and his work...

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Past. Future. Present. blog inspiration Jun 18, 2025

Past

Have you ever caught yourself staring out of the window, replaying an old conversation or imagining some scenario that will probably never happen? Most of us do it far more t...

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