Complete WordPress Website Redesign

Role: WordPress Designer & Developer
Tools: WordPress, Elementor Pro, Adobe CC
Timeline: Full end-to-end redesign

Project Overview

ACS Electrical needed a modern, easy-to-navigate website to replace their outdated and confusing layout. I was brought in to lead a complete rebuild—from initial structural planning to the final WordPress launch.
The objective: create a clean, professional site that clearly communicates their services and delivers a seamless desktop and mobile experience.

What I Delivered

1. WordPress Development (15+ Years Expertise)

• Built a clean, fast, scalable WordPress environment

• Structured the backend so the client can easily update content

• Applied best practices for speed, responsiveness, and SEO

• Created global style systems for consistent branding

Elementor Pro Implementation

• Designed reusable global templates (headers, footers, service layouts)

• Built custom sections aligned with ACS Electrical’s brand

• Ensured mobile-first responsiveness using Theme Builder

• Integrated dynamic content for long-term maintainability

2. UX Planning, Wireframing & Site Architecture

• Audited the old website to identify navigation and usability issues

• Created a clear information architecture that simplifies service discovery

• Designed detailed wireframes for all major pages

• Planned user flows that guide visitors toward booking or contacting ACS

This became the blueprint for the final build and eliminated guesswork during development.

3. Project Management & Full Execution

• Scoped the entire project and established clear milestones
• Coordinated content gathering and revisions with the client
• Managed all communication and kept the project on schedule
• Performed complete QA, mobile testing, and launch support
• Everything moved smoothly because the process was structured from day one.

The Outcome

• A completely modernized site with clear navigation
• Faster load times and improved service discovery
• Stronger brand presence and professional visual hierarchy
• A client-friendly backend built for long-term use
• A polished website that reflects ACS Electrical’s quality and reliability

Skills Highlighted

• WordPress (expert level)
• Elementor Pro
• UX/UI planning
• Wireframing & architecture
• Responsive design
• Project management
• SEO-friendly site structure

Overview

ACS Electrical needed a complete overhaul of their outdated website. The old structure was cluttered, navigation wasn’t intuitive, and the site failed to reflect the professionalism of a growing electrical services company. I was brought in to lead a full redesign — from strategy and architecture to execution and launch — using my 15+ years of WordPress expertise.

Goals

• Modernize the entire visual identity and layout
• Build a clean, intuitive navigation system
• Improve clarity of service categories
• Strengthen trust and user experience
• Create a scalable framework the client can update easily
• My Role

I handled the full lifecycle of the redesign, combining design, development, UX planning, and project management.

1. WordPress Expertise — Built for Performance and Longevity

With more than a decade and a half working in WordPress, I engineered the new ACS Electrical site for speed, maintainability, and long-term stability.

Key WordPress Contributions

• Clean, modular theme setup optimized for fast load times
• Streamlined backend structure for easy client updates
• Advanced customizations while keeping the site lightweight
• Correct use of global styles and design tokens for consistency

Elementor Pro Implementation

• A big part of the build involved Elementor Pro, where I:
• Created reusable global templates for headers, footers, service pages
• Used Elementor Theme Builder for complete design control
• Built custom widgets and sections aligned with ACS branding
• Ensured mobile-first responsiveness and pixel consistency
• Leveraged dynamic content to future-proof the site

This approach gives ACS Electrical a professional site they can actually maintain — without breaking things.

2. Project Management — Keeping Everything on Track

This wasn’t just a design job. It required managing timelines, communication, deliverables, and approvals.

What I Led

• Defined project scope and priorities
• Set up a clear timeline from discovery to launch
• Coordinated content gathering and revision cycles
• Delivered progress milestones ahead of schedule
• Ensured consistent communication and status updates
• Conducted quality assurance and final testing before launch

The entire project stayed organized, predictable, and on time — because every phase had structure.

3. Wireframing & New Information Architecture

The old site suffered from scattered content and confusing paths. I rebuilt the foundation before touching design.

Process

• Audited the existing website pages
• Identified user flows and pain points
• Consolidated redundant content
• Created a wireframe for every major page
• Drafted a new navigation structure based on real user logic
• Designed a cleaner architecture that simplifies choices and highlights key services
• The result: an intuitive, logical site that’s effortless to navigate.

This wireframe served as the blueprint for the entire redesign — making development smoother and preventing guesswork later.

4. Bringing It All Together

• Once the wireframes, architecture, and templates were set, I moved into full production:
• Custom page layouts for each service category
• Strong visual hierarchy to guide users
• Improved calls-to-action for quotes and service requests
• Consistent branding across all touchpoints
• Mobile-optimized layouts that actually feel native
• SEO-friendly structure and proper semantic markup

The final product is a clean, professional, high-performing WordPress site that positions ACS Electrical as a trusted service provider in their market.

Results

• Faster load times
• Far better user flow
• Higher engagement on service pages
• A site that's easier for the client to manage
• A modern, trustworthy presence that matches the quality of their work

Conclusion

This project is a perfect example of what happens when strategic planning meets seasoned WordPress execution. From architecture to Elementor Pro builds to project management, every element was handled with experience — resulting in a website that’s clear, modern, and built to last. Here is the link to the site: https://www.acselectrical.ca/