Articles & Case Studies

Most course ideas don't start with research. They start with a feeling that builds slowly. You know a subject well, people keep asking you about it, and one day you catch yourself ...

I was finishing a Kajabi project for a client the other day, and it reminded me of something I believe quite strongly.

He had many years of experience in his industry and was well...

Several years ago, I built my first online course with a client called Spice Inspired Kitchen, an Indian vegetarian cooking course. Like most first-time course creators, we threw o...

Vincent van Gogh sold almost nothing while he was alive. Today his paintings are some of the most valuable in the world. The paintings didn't change. What changed is that people le...